Voltan Motorsports brand identity connects communications, engineering, partnership and outreach into one consistent concept.
Valid for the 2026 STEM Racing Southern Malaysia Finals and 2026 Harimau Racing Marlborough Grand Prix. Version 1.1.
The brand guidelines define the visual and verbal presentation of Voltan Motorsports across all platforms and competition elements to ensure consistency, clarity, and a strong identity.
Voltan Motorsports is a student-led team competing in the 2026 STEM Racing (F1 in Schools) Southern Malaysia Regionals and the 2026 Harimau Racing Marlborough Grand Prix.
Voltan’s identity connects communications, engineering, branding, partnership and outreach into one integrated concept.
“To engineer high-performance solutions through data-driven analysis, rigorous testing, and continuous optimisation to maximise performance measurably and competitive edge.”
“To achieve a podium finish by delivering a standout performance that leaves a lasting impression on judges and the community through excellence in engineering, branding, and execution.”
“To give back to the community through meaningful engagement and upholding the United Nations Sustainable Development Goals, conducting teamwork, integrity, and a commitment to continuous improvement.”
Responsible management of natural resources and conservation of the planet to maintain ecological balance for current and future generations.
Focuses on individual welfare, human rights, equity, diversity and healthy relationships for current and future generations.
Promotes long-term, stable economic growth without compromising social or environmental aspects.
Provide the team with brand exposure and showcase its work through meaningful interaction.
Provide sponsors with brand exposure and show their support for the Voltan Motorsports brand.
Create awareness of STEM Racing and showcase the competition and its STEM associations.
Voltan Motorsports behaves in accordance with its values across all operations.
Analytical rather than emotional.
Structural rather than improvised.
Optimisation-focused rather than static.
Efficient rather than excessive.
Committed to continuous forward movement.
Technical but clear in communication.
The primary logo represents Voltan Motorsports’ team identity. It is a copyrighted element and the basis for all brand representation and communication.
The secondary logo includes team text and may be used where applicable.
The palette should maintain consistency across platforms, guide attention with contrast, and avoid visual noise.
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Primary color. Chosen as a rich mixture of the energy in red and the calmness in blue. Used across headers, key visuals and the team logo.
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Prestige, racing and Johorean heritage. Also connected to founding member Ibrahim Daing A Malek’s race helmet at the time of founding.
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Harmony, creativity and direction. Follows the same principles as the team mission and logo.
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Authority, stability and trust. Represents the unified team vision.
Impact, 2pt larger than subtitle.
EB Garamond, bold.
EB Garamond.
EB Garamond, italic, 2pt smaller than text.
Use consistent spacing and alignment across all materials.
Maintain a clear grid structure where possible.
Prioritise balance between elements and avoid overcrowding content.
Ensure typographic hierarchy is obvious at a glance.
Layouts should feel systematic and organised, reflecting an engineered approach to design.
The tone applies to brand verbal and written communications, publications and competition elements.
These guidelines apply consistently across all team-associated or team-produced materials and are subject to copyright.
Social media content, digital assets and any team-associated media.
Portfolios, sponsorship presentations, posters, banners and competition documents.
Team uniforms, car livery and other team-associated content.
Added environmental and marketing goals.
Initial brand guidelines release.
Open the complete brand guidelines document for reference.
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